Home

My work begins in concept creation, and transforms through visual design and UX iterations. I aim to see with big-picture perspective so that a whole product’s core story (purpose) stays alive through this process. I enjoy making products that have a positive impact on our lives.

VISUAL
STORY-CRAFTING

My Process in
Product Design

 

I believe progress is made by stepping back with big-picture perspective. And with empathy as a starting point in design, we can create experiences that fully resonate with people. I love crafting stories that inspire someone to change their perspective and actions.

In the not-so-distant past, we thought of product design as the creation of a physical object — like the product you are now using to read this text. Yet in our modern digital age, products have evolved to include experiences, like an app or website.

As a product designer, I’m focused not only on how that product looks, but also how it is felt and experienced. And we’re entering an era when designers have to take responsibility for the impact of these experiences. To design a great experience, we must keep you in mind, the user. It’s not only about solving problems, but understanding how they came about.

Before working at Handmade (a product invention lab), I worked as a freelance Art Director for almost 10 years. I’ve been a part of small and large teams on both sides of the U.S. and now in Europe. And I’ve worked with groups like Frog Design, Philips, Microsoft, and the Library of Congress. My career started with Razorfish as a designer in Portland.

NG

BRANDS

These are brands I’ve worked with

Philips
levis
microsoft
apple
intel
LoC
adidas
SanDisk
Booking
eBay
coors
nintendo