Albert Heijn – subscription

Explainer – Video

DELIVERIES STRAIGHT TO YOUR KITCHEN

telling the story with animation.

Albert Heijn

ONE-MAN STORYTELLING BAND

Holland’s largest grocer, Albert Heijn asked me to help tell the story of a new subscription delivery service. I would be a one-man band for Albert Heijn, including story creation, writing, illustrating, and animating. The final product was a video that lives on their website and social media. My role was to collect all the information about the service, and organize it into short video.

Client:
Albert Heijn

Project:
Upcoming Subscription Service

Agency:
Freelance

Role:
Storyteller, Illustrator & Animator

Story Design, Motion Design, Art Direction, Illustration

Albert Heijn

From PowerPoint to a Story

 

Much of the work with this project consisted of converting a PowerPoint presentation into a workable story. For me, I often stick to a simple storyline: set up the basic idea, make a promise, share the features, and recap. So, much of the heavy lifting here involvesĀ editing out content and organizing. Once that’s completed, pictures really bring it to life through a storyboard.

Albert Heijn

Stills

Final

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