Magic in the Details
Holland’s largest grocer, Albert Heijn needed an update to their self check-out machines. A colleague and I at Handmade were put to task to design the best experience we could. The overall goal was to speed up the check-out experience, and make it as simple as possible. The target was full check-out in less than 30 seconds for the average shopper. We looked at every detail, down to printing the receipt, making even that smooth and fun.
The task was only the on-screen interface, but Handmade prides itself with going above and beyond. We thought not only could the interface be updated but the machines themselves. We took “paper prototyping” full-size and built our own machines with cardboard. The next step is to see Albert Heijn implement this stage of our designs.