MAKE A GIANT IMPACT
LAUGH A LITTLE AND FIND OPPORTUNITIES
Every now and then I have to remember to do something stupid. Yet, I keep it professional. So when Fort Ripper asked me to film an ad for (literally) a box of sticks, selling for $12.95, I couldn’t refuse. It really sounded like a great idea, but it could have been that I was briefed at a bar.
The director and I meticulously planned every shot. After which we spent three days on location with a small crew. The whole thing was the most fun I had in a long time. In front of the campfire, Fort Ripper and I became best friends. As for the video? Close to a half-million views (which isn’t bad for a box of sticks).