With Liquid, I created this animated piece, showing the capabilities of Intel Xeon processors. Traditionally, high tech sales websites contain dry lists of specs and performance charts. So I experimented in a different route, and gave the site the feel of a pop-up book. Pages would curl over, and information would flip up.
To add to the feeling, we brought in comic book artist, Val Mayerik (co-creator of Howard the Duck) to illustrate the pages. The client later hesitated on the illustrations, and asked us to replace it all with stock photography. This was a moment of decision we all face in client feedback. I started making the switch, until my heart wouldn’t let me go on (it’s a pop-up book for god’s sake). So I pushed back on the team and client. In doing so, everyone agreed, and the piece was genuinely more fun because of that.