With Liquid, I created this animated piece, showing the capabilities of Intel Xeon processors. Traditionally, high tech websites contain dry lists of spec and performance charts. But experimenting with a different route, we gave the site the feel of a pop-up book. Pages would curl over, and information flip up.
To add to the feeling, we brought in comic book artist, Val Mayerik (co-creator of Howard the Duck) to illustrate the pages. The client later hesitated on the illustrations, and asked us to replace it all with stock photography. I started making the switch, until my heart wouldn’t let me go on (it’s a pop-up book for Pete’s sake). So I pushed back on the team and client. In doing so, everyone agreed, and the piece was genuinely more fun because of that.