Intel Xeon Processors


With Liquid, I created this animated piece, showing the capabilities of Intel Xeon processors. Traditionally, high tech sales websites contain dry lists of specs and performance charts. So I experimented in a different route, and gave the site the feel of a pop-up book. Pages would curl over, and information would flip up.

To add to the feeling, we brought in comic book artist, Val Mayerik (co-creator of Howard the Duck) to illustrate the pages. The client later hesitated on the illustrations, and asked us to replace it all with stock photography. This was a moment of decision we all face in client feedback. I started making the switch, until my heart wouldn’t let me go on (it’s a pop-up book for god’s sake). So I pushed back on the team and client. In doing so, everyone agreed, and the piece was genuinely more fun because of that.

Liquid Agency

Portland, Oregon

Sales website for Intel Xeon

Interactive Visual Design & Art Direction

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