Levi’s – Ad Campaigns

Disrupting Web Standards

A Style for Every Story

Online Advertising Campaign

While working at Razorfish, I worked as a Visual and Motion Graphics Designer for this online advertising campaign. Razorfish was provided with the campaign photography, and were tasked with making an engaging shopping experience within a web-banner. I worked with the Senior Art Director on the layout of the ads. Once we completed that, I converted these static images into a working, delivery-ready, Flash banner.

Client: 
Levi’s

Project: 
A Style For Every Story – Ad Campaign

Agency: 
Razorfish

Role: 
Visual + Motion Graphics Designer

Art Direction, UX, Motion Graphics

A First for Levi’s

Advertising Campaign

How do you best show off a pair of jeans with “wearable” tech? You do it by disrupting common online advertising practices. Razorfish led this concept, which would be the first use of video in an online advertisement by Levi’s. The idea was to at first look like a standard static web-banner, but after a few seconds, the woman in the ad would then start to dance.

This interactive web-banner highlights the key innovations in this wearable tech. The jeans are fitted with a cable that include headphones, and an interactive controller for music playback.

—> Adweek writeup
–> AdAge writeup

Client: 
Levi’s

Project: 
Redwire – Ad Campaign

Agency: 
Razorfish

Role: 
Visual + Motion Graphics Designer

Art Direction, UX, Motion Graphics

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