Razorfish was asked to pitch an interactive Fit Guide for Levi.com. It would allow users to best understand their diverse range of jeans, and find their own perfect fit — part education, part personal stylist. We thought of ways to incorporate Facebook Connect, which would allow visitors to ask their friends for personal feedback.
I took the visual lead as Art Director to best envision their brand. The copywriter and I worked closely together to create the entire piece over the course of a long weekend.