Levi’s

LEVI’S DENIM GUIDE

Razorfish was asked to pitch an interactive Fit Guide for Levi.com. It would allow users to best understand their diverse range of jeans, and find their own perfect fit — part education, part personal stylist. We thought of ways to incorporate Facebook Connect, which would allow visitors to ask their friends for personal feedback.

I took the visual lead as Art Director to best envision their brand. The copywriter and I worked closely together to create the entire piece over the course of a long weekend.

Agency: 
Razorfish

Place: 
Portland, OR

Project: 
Pitch for Levi’s Denim Guide

Role: 
Art Direction

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