Levi’s

LEVI’S DENIM GUIDE

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Razorfish was asked to pitch an interactive Fit Guide for Levi.com. It would allow users to best understand their diverse range of jeans, and find their own perfect fit — part education, part personal stylist. We thought of ways to incorporate Facebook Connect, which would allow visitors to ask their friends for personal feedback.

I took the visual lead as Art Director to best envision their brand. The copywriter and I worked closely together to create the entire piece over the course of a long weekend.

Agency: 
Razorfish

Place: 
Portland, OR

Project: 
Pitch for Levi’s Denim Guide

Role: 
Art Direction

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