What does “play” look like in a digital age?
We’ve all seen kids completely absorbed in the screens in front of them. Yet, what if we could move kids from consumption to creation. That was the motivation behind this research project done at Handmade.
A very small team gathered together to discuss what could be done. We looked into current trends, as well as research coming out about the impact of smart devices on kids. We saw an opportunity in open-ended play. Child psychology will tell you of the importance of open-ended play. It’s here that kids can process their own emotions and experiences in healthy ways.
The above video is where we landed in our process. We moved through two key phases and concepts. The first approach was to create “Building Toys.” From there we moved into concepts around “Building Play.” It was here that we felt the highest amount of open-ended play would be found.