Simplicity & Legibility

Working with Liquid Agency, I led the design for SanDisk.com, overhauling and creating an entirely new look. Originally, it was a redesign of just a few pages, but SanDisk got excited about the work, and expanded the project. For the next three months, I chose photography, and designed each template for the site overhaul.

I use a lot of SanDisk memory cards in my own photography, and so I was excited to take part in crafting their brand. I was asked to define a style of photography that would be used for the site. I wanted them to step away from their 1990s-era stock photography, and have something that felt much more natural and authentic.

Agency: 
Liquid Agency

Place: 
Portland, OR + San Jose, CA

Project: 
SanDisk.com website

Role: 
Interactive Visual Design & Art Direction

THE PROCESS

It happens so fast. We aren’t always given a lot of time to create. All of the following visual designs were made, start to finish, in two days. Making something look simple and minimal is a difficult task. First, I just have to put down something. Then I start my process of cutting and simplifying.

BLOCK IT OUT

It may look heavy, but it’s a start.

SIMPLIFY

Cut down the initial work with cleaner lines.

CUT MORE

How far can I cut? The visual hierarchy really starts to show up here.

KEEP GOOD IDEAS

 

Certain elements from the first design worked well, and even better than the final design. While the final design inspired the client — it was different and immersive. Each project is a conversation, and everything in the future builds on past experiences.

FIRST DIRECTION

FINAL DESIGN

[/vc_column][/vc_row]

Share it