Microsoft Silverlight Identity

Concept for logo design

SCIENCE MEETS ART

beauty found within the chaos

CONCEPTUAL INTUITION

 

I learned from this Silverlight project to bring your own personal interests to the table. They can often resonate with others. It can be an urge to function reactively and stick to what we’ve done before. Yet if we move past copying trends, great design can come by engaging personal curiosity.

At Razorfish, I was part of a small team that contributed ideas to the new identity project for Microsoft. It was a complete blank canvas. We had a brief on what Silverlight did, but nothing else.

In this freedom of direction, I remembered a concept that intrigued me in my studies: Chaos Theory. The mathematical concept shows that simple dynamical systems can produce completely unpredictable results. Yet over time if it’s mapped out, it will look as if there is a pattern.

I thought this blending of science and what I saw as visual art was a great foundation for Silverlight. From that idea, I worked out my ideas into a logo which went on to inspire the final version.

Client: 
Microsoft

Project:
Silverlight Identity

Agency: 
Razorfish

Role: 
Senior Designer

Silverlight-logo

THE PROCESS

 

I installed software called “Fyre” (formally de Jong Explorer), which produces visualizations of chaotic functions. Within the software I started manipulating the mathematical parameters of the software. From there, and other Fyre-produced images, I worked the visualizations into a logo lockup.

Chaos Theory

Plotting chaos with the double-rod pendulum

My original concept for the Silverlight logo:

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