STRATEGY & INTUITION
I learned from the Silverlight project to bring your own personal interests to the table. They can often resonate with others. It can be an urge to function reactively and stick to what we’ve done before. In my own experience, great design can come, not by copying trends, but by engaging personal curiosity.
When I was asked to help contribute ideas for the Microsoft Silverlight identity, it was a completely new product. I felt the freedom to move it anywhere. In feeling that, I remembered a concept I was intrigued by in my studies: Fractals and Chaos. Fractals are repeated patterns within shapes, seen in complex mathematical outputs, or found naturally, like in snowflakes. I thought this blending of science and visual art was a great foundation for my work. From there I started working out my ideas into a logo, which went on to inspire the final version.
My original concept for the Silverlight logo:
I installed software called “Fyre” (formally de Jong Explorer), and started manipulating the mathematical parameters of Fractals and Chaos. From there, and other Fyre-produced images, I started working them into a logo lockup.