Microsoft Silverlight Identity

Concept for logo design

DESIGNING
A LOGO

 

I was part of a team of designers contributing to the design of the Silverlight logo. I had been inspired by images I had seen which were created by scientific applications of Fractals and Chaos. I thought it would be a perfect fit for Silverlight. I made some initial designs, and was pulled away for a different project. My original designs made the cut, and inspired the final logo design.

Silverlight-logo

My original concept

Silverlight-1080-01b

FRACTALS &
CHAOS THROUGH FYRE

Fractals are repeated patterns within shapes, seen in complex mathematical outputs, or found naturally, like in snowflakes. I thought this blending of science and visual art to be a good basis for what I felt Silverlight to be.

I installed some software on my computer called “Fyre” (formally de Jong Explorer), and started playing around with mathematical outputs. From there, and other Fyre images, I started working them into a logo lockup.

Silverlight-1080-02b
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