VanMoof Bikes

Conversation-starting on the future of cycling.

DESIGNING THE BIKE FOR THE 21ST CENTURY

WITH TECH TO KEEP EVERYONE SAFE AND AT EASE

THE CHALLENGE

What does the future of cycling look like? Everyday more people take to the road. Some of it is because it’s good for us. It’s also fashionable. And cities are looking to unclog their streets. But others still need to be convinced.

At Handmade, a very small team of us came together to pitch some ideas to our local friends at VanMoof Bicycles. VanMoof is on the cutting edge of cycling tech and style trends. Our work focused on themes of safety, security, style and convenience. After just a couple weeks of ideation, we invited the VanMoof team over to the Handmade office to start a conversation of how we could help.

Client: 
VanMoof Bicycles

Project: 
Connected Bike Concepts

Agency: 
Handmade

Role: 
Principal Product Designer

Concept Design, UX, Art Direction

DO MORE WITH LESS. WITH A FEW LEDs, GIVE CRITICAL INFO WITHOUT DISTRACTING.

A BIKE ALERT TO YOUR SURROUNDINGS

Adaptive signaling which lets unsafe driver’s know you are there.

Programmable gloves so you can keep your hands where they should be.

AN APP THAT KEEPS YOUR BIKE AT IT’S BEST

Leave your bike where it is for a bike doctor to come to it. Come back later to a fixed bike.

THE PRESENTATION

Safety

Handlebar Display — With just a few LEDs, show valuable information like risky intersections or turn-by-turn navigation.

Adaptive Signaling — Your bike detects bad driving and reacts with defensive lighting.

Convenience

Brains in a Bell — Detachable smart assistant displays weather reports, location-based reminders, fitness goals, and more.

Bike Doctor — Bike trouble on your commute in the city? Leave your bike and have a mechanic come fix it.

Smart Style

Biking Gloves — With simple gestures these gloves can perform programmable actions.

Initial Sketches

Conversation Starter

After coming up with the ideas, we invited the VanMoof team to our offices to start a conversation.

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