The Nate Grubbs Lens Collection


Certain values have shaped me and my work. These are my lenses that bring my work into focus. They help me see differently and contribute something meaningful to every project.

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I design to connect people. I start by asking questions about WHY. These insights create real energy and targeted engagement.

Project: Next Generation Play


I craft stories to inspire. Through stories we understand our own journeys. Telling a good one invites others to be moved and take part.

Project: Philips Heart Health


I step back to see the big picture to identify what success could look like. Tapping into this strategic intuition helps me look beyond the rational and venture into new territory.

Project: Microsoft Silverlight


Editing is a process that lets the gems of a story breathe. Like a sculptor’s chisel, I filter complex topics so people can see clearly and understand.

Project: Albert Heijn


I bring humor and laughter to my work. A little playfulness helps build connections and creates space to see new opportunities.

Project: Campfire Cologne



These are three words that describe my approach to my work. I believe progress is made by stepping back to see the big-picture. And with empathy as a starting point in design, we can create resonating experiences for people. I love crafting stories that inspire change.


What is Product Design by the way?

Product Design is no longer about creating physical items. It now includes experiences like apps, websites, or interactive environments. And with my expertise, I work on what that product does, how it looks, and how people experience it.

New technologies shouldn’t distract and fragment our conversations and our lives. We see this in the trend of #timewellspent. Designers need to take responsibility for the impact of the products they create. What is healthy and sustainable for people can also be the same for business.


And of course, I got into this business because I treasure beauty. I love the surprise of discovering it and being part of creating it.

View: My Art