Visual Design Portfolio

Using clarity & simplicity to craft stories

Visual Design is
my Foundation

TWO AESTHETICS:

Most of my work can fall within two different visual styles. In both I’ve relied on themes of simplicity and clarity.

 

1. Clean and minimal
This is an appropriate style for more traditional brands, where clarity is most important.

 

2. Organic and earthy
This gives a more tactile and raw feel to a brand, making it feel approachable.

Philips Heart Health

Philips Heart Health

 

MOBILE APP PRODUCT DESIGN

Activating healthy lifestyles and inspiring change with connected devices.

Art Direction, Product Design, UI, UX, Motion Design
Philips TV

Philips Smart TV

PRODUCT EXPERIENCE DESIGN

Creating the ultimate TV experience with smooth, natural UX and motion.

Motion Design, Art Direction, Product Design, UX, UI
Silverlight Identity

Silverlight

IDENTITY DESIGN

For the software giant, I designed the logo concept for this application that blends science and art.

Concept Design, Art Direction
Library of Congress

Library of Congress

EXHIBITION DESIGN

Engaging museum-goers in the world’s largest library with interactivity.

UI Design, Motion Design

Motion Graphics

SHOWCASE REEL

I use animation as a tool to provide clarity and direction for visual experiences.

> See the details of my Motion work

Motion Design, Art Direction, UI
SanDisk.com

SanDisk.com

WEBSITE DESIGN

Modernizing the data storage giant by overhauling their entire website.

Art Direction, UI
AH Bedrijfsbundel

AH Subscription

EXPLAINER-VIDEO

Storytelling and animating for a new subscription service for Albert Heijn.

Storytelling, Art Direction, Illustration, Animation
AH Self-Checkout

Albert Heijn Checkout

VISUAL DESIGN

Speeding up the self-checkout experience with simplicity and ease.

Art Direction, UX, UI, Prototyping, Product Design
Self-Portrait with Web

Self-Portrait

WEBSITE DESIGN

Personal experiential art project.

Concept Design, Art Direction, Motion Design, UI, UX
KIN phone

Microsoft KIN

WEBSITE DESIGN

Visual designer and animator for the website of this Microsoft phone launch.

Art Direction, UI, Animation
Lahash

East Africa NGO

BRAND DESIGN

Partnered with a non-profit organization to create a new brand style through visuals and film.

Concept Design, Art Direction, UI, UX, Photography & Video
Identity Work

Identity Works

LOGOS AND IDENTITY

From time to time I get asked to make a logo. It’s not my speciality, but I like doing it.

Art Direction, Identity, Graphic Design
Levi's Denim Guide

Levi’s Denim Guide

PITCH WORK

Art Director and Conceptual Design for an online denim guide.

Art Direction, UI, Concept Design
Director of Photography

Short Film Direction

SHOWCASE REEL

My Visual Design and Art Direction goes beyond the screen. It’s my story-telling through film.

Director of Photography, Video, Concept Design
Levi's Ad Campaign

Levi’s Advertising

ONLINE CAMPAIGN

Visual and Motion Graphics Design for online advertising campaign.

Art Direction, UI, UX, Motion Graphics

NG

Personal Art

Personal Art

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PHOTO + VIDEO

This personal work is here because everything I do as a creative individual is connected — it doesn’t stop at the office. My commercial and personal visions influence each other. Having an outlet for my art sharpens all of my design skills.

Photography, Video, Animation