Nate Grubbs

UX & Product Designer

The work here spans space stations and supermarkets, satellites and self-checkout. Different domains, same obsession: finding the design decision that's actually true to the problem.

I work across UX, visual and motion design, writing, and creative direction. Usually all at once.

Amazon Echo Devices

Currently embedded on Amazon's Echo Devices team, working on the future of AI-powered smart home experiences — helping define new products while raising the bar for how the Echo family looks and feels.

View of Earth from space with streaks of light representing motion, the aurora borealis over the horizon, and part of a spacecraft or satellite visible in space.

Commercial
Space Station

When the software fails 250 miles above Earth, what does trust actually look like?

Explore the Story
Starbucks-System.png

Starbucks Pro
Design System

You can automate the vanilla pumps. You can't automate love. So where exactly is the line?

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Graphic design featuring a stylized depiction of a hand holding a silver award trophy, with text that reads 'SILVER AWARD 2023'.

Hubble Network

Hubble Network made history as the first company to establish a Bluetooth connection to a satellite — opening up global connectivity for billions of low-power devices.

As the sole product designer, I conceived and designed everything from scratch: iOS and Android apps, a web portal, and the design system underlying all of it. The work helped close $100M in funding and establish the visual and interaction language for an entirely new category.

A modern living room with a wall-mounted flat-screen television displaying a colorful winter scene with a ski robot. The TV is backlit with multicolored LED lighting creating a glow on the wall. There is a wooden coffee table with a white top, a gray rug beneath it, a black chair with a pillow on the right, and a unique ceiling light fixture with layered shades on the left.

Philips Television

What should a television do when it's trying not to be noticed?

Logitech: Next Gen Play

What if a toy asked more of a child than a screen ever would?

Albert Heijn
Self-Checkout

Self-checkout in 30 seconds. Could it be done?

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Still curious?

Additional work spanning two decades of design:

Selected Past Work →