Nate Grubbs

 UX & Product Design Lead

Fusing creativity, empathy, and practical insight, I design compelling experiences for global brands and mission-critical environments.

My skills include:
UX/UI, visual and motion design, writing, creative direction and narrative strategy

View of Earth from space with streaks of light representing motion, the aurora borealis over the horizon, and part of a spacecraft or satellite visible in space.

Commercial
Space Station

Designing mission-critical software for astronauts and Mission Control, and setting the foundation for a future digital ecosystem.

Explore the Story
Starbucks-System.png

Starbucks Pro
Design System

Creating a cohesive interaction and visual system for in-store equipment.

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Graphic design featuring a stylized depiction of a hand holding a silver award trophy, with text that reads 'SILVER AWARD 2023'.
A modern living room with a wall-mounted flat-screen television displaying a colorful winter scene with a ski robot. The TV is backlit with multicolored LED lighting creating a glow on the wall. There is a wooden coffee table with a white top, a gray rug beneath it, a black chair with a pillow on the right, and a unique ceiling light fixture with layered shades on the left.

Philips Television

Defining a motion system that reinforces clarity and ease of use for consumer televisions.

A woman and a young girl at a self-checkout kiosk in a supermarket. The girl is holding a container and smiling, while the woman looks on. In the background, there are additional checkout machines and a poster on the wall.

Albert Heijn Self-Checkout

Holland’s largest supermarket, Albert Heijn needed an update to their self-checkout.

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Overland AI

Designing human control and oversight for autonomous off-road systems.

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Still curious?

Additional work spanning two decades of design:

Selected Past Work →